News Release -
Shannon Development steps up its home holiday promotion
A major tourism promotional opportunity has been secured for the Shannon Region as six radio stations from all over Northern Ireland are broadcasting live from the Region this week from Sunday 25th to Friday 30th April ‘10 inclusive. The initiative is being organised by Shannon Development, and thanks to it over one million people in Northern Ireland will have an opportunity to hear about the Shannon Region as a holiday destination.
As part of the Northern Ireland radio stations promotion almost eighty tourism businesses from North Tipperary, South Offaly, Limerick and Clare, are being given a unique opportunity to sell their attractions and visitor facilities live on air. Representatives from the six Northern Media Group radio stations have travelled to the Shannon Region this week for the live outside broadcasts which are place in various locations throughout the Region The six Northern Ireland radio stations are Q97.2 Fm; Seven Fm; Q102.9 Fm; Q101 Fm; Six Fm; and Five Fm. Among the presenters for the show is well Co. Tyrone singer/songwriter Malachi Cush.
“This radio campaign gives us, and the region’s tourism industry, a unique opportunity to showcase the Shannon Region as a top class holiday destination. Following the recent travel upheaval caused by the Icelandic volcano and the global economic climate, we anticipate that more people will be looking to holiday at home this year. We want the Shannon Region to be top of their staycation list. Securing this major radio promotion helps us to maximise awareness of the Shannon Region as a premier holiday destination. This promotion also included a two week advance Shannon Region focused campaign across the six stations through advertising and holiday giveaways,” Aisling Travers, Shannon Development, Tourism Executive - Ireland.
Highlighting the Company’s extensive range of other home holiday promotions for 2010 Ms. Travers said, “In these recessionary times a key priority for consumers is value for money. Conscious of this we have just launched a new 25% discount card for the region’s top visitor attractions. This is available for download from our tourism website www.shortbreaksireland.ie or from one of the Shannon Region Tourist Information Offices. Other elements of Shannon Development’s 2010 marketing campaign includes TV advertising, online campaigns with leading consumer websites such as Rollercoaster.ie and Ireland’s leading consumer website Pigsback.com. We are also directly targeting over 700,000 consumers at a range of events around the country such as ‘Taste of Dublin’, ‘Bloom in the Park’ and the National Ploughing Championships.”
Well known Northern Ireland radio presenter Malachi Cush is pictured (right) getting ready to interview (l-r); Aisling Travers, Shannon Development tourism executive for Ireland, and Fred Boulton from Birr Vintage Week.
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For further information please contact:
Nandi O’Sullivan
Public Relations Manager
Tel: +353 61 710259
Mobile: +353 86-2371510
Fax: 061 363180
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