Internationally more people than ever are booking holidays on-line. To help tourism businesses in the Shannon Region learn the latest tips in websites marketing Shannon Development, in conjunction with internet marketing specialists Digino, is organising a special E-Marketing seminar to help Limerick tourism trade members boost their business via the net. The event will take place at the Radisson Hotel Limerick on the 28th October ‘08.
Over 382 million EU adults in 27 EU states now report that they are online; this represents an increase of over 250% since 2002. In the UK for example over 40 million adults (almost 70% of the total adult population) are now online and the travel and tourism industry has been transformed by the Internet as consumers are increasingly researching and booking their holidays online. Among the top ten EU internet users are Germany with 53 million, the UK with 40.4 million, France with 34 million and Italy with 33 million.
“It is part of a series of e-marketing seminars being rolled out in other counties in the Shannon Region. Shannon Developments has long recognised the importance of the internet as a marketing tool. In fact over the past number of years we have invested considerable time and resources to undertake a range of e-marketing campaigns in high potential tourism markets around the world. We realise the value of online tourism marketing and want to ensure that the Shannon Region tourism trade are armed effectively to sell their products on the internet,” said John King, Tourism Director, Shannon Development
The Seminar will take place from 9.00 am to 1.00pm and Shannon Development has secured the help of internet marketing specialists Digino to give a master class on search engine marketing, with practical troubleshooting tips and advice geared to all standards of internet users, with a particular focus on search engine marketing. The master class will appeal to tourism operators from all walks of life including accommodation providers, visitor attraction operators, and activity providers.
Stressing the growing importance of internet marketing to the tourism industry Pat Daly, Tourism Marketing Manager, Shannon Development said, “We know that it can be hard for tourism operators to keep up-to-date with e-marketing trends, and the ever changing e-marking environment. To address this problem we have designed this E-marketing programme to highlight some to the latest changes in technology.”
The Seminar is being subsidised by Shannon Development and a nominal €25.00 charge will apply. To ensure that each tourism trade member gets the most from the seminar advance booking is essential. To book a place please contact: by email Suzanne Trehy or Tel: 061-710370
Nandi O’Sullivan
Public Relations Manager
Tel: +353 61 710259
Mobile: +353 86-2371510
Fax: 061 363180
E-mail: Click Here