News Release -
US and Canadian visitor numbers set to increase
US and Canadian visitor numbers to the Shannon Region are expected to increase this year thanks to a deal just signed by Shannon Development with CIE Tours International. The deal will see the doubling of tourism marketing expenditure in the US. This move will involve targeting US customers through a major e-marketing campaign during the coming year.
The move is expected to yield tourism dividends for accommodation providers and top tourism attractions around the Shannon Region. The expectation is that close on 20,000 Americans will be attracted to the Shannon Region on CIE tours this year, double the 2007 figure. CIE Tours International is the largest tour operators in the US driving vacation business to Ireland. Last year they handled 35,000 visitors to the island of Ireland.
Pictured (l-r) are; Dennis Savage, Senior Vice President CIE Tours International, Brian Stack, Managing Director, CIE Tours International, John King, Heritage and Tourism Director, Shannon Development, Stephen Cotter, General Manager, Finance & Administration, CIE Tours, and Pat Daly, Tourism Marketing Manager, Shannon Development.
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Nandi O’Sullivan
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