As part of its regional tourism development role, Shannon Development plans to forge links with a number of tourism authorities in key countries where new and existing Ryanair routes have emerged.
“The launch of the new Ryanair routes this month from Shannon Airport to Biarritz and Carcassonne in the South of France, Faro in Portugal, Krakow in Poland and Venice in Italy, and newly announced routes from Madrid in Spain, Edinburgh and Bournemouth in the UK, as well as increased frequency on routes from Shannon to Barcelona Malaga and Milan, gives us an ideal opportunity to form strategic partnerships with local tourism authorises in these cities to facilitate a marketing alliance, and ultimately attract more visitors to the Shannon Region”, says John King, Heritage and Tourism Director, Shannon Development.
The first initiative of this type will see key Shannon Development tourism executives head to Biarritz early next month for what they are calling a ‘Biarritz Blitz’. While in the area they will target influential tourism travel media and invite them to a briefing on the Shannon Region as a tourism destination. On the flip side tourism authorities in Biarritz will visit the Shannon Region facilitated by Shannon Development to promote their area.
“If this pilot run proves successful we will roll it out in other Ryanair destinations important to Shannon Airport. We believe that we must keep aggressively marketing these routes to ensure the best return for the Shannon Region in terms of attracting additional tourists to our Region”, says Pat Daly, Tourism Marketing Manger, Shannon Development.
“The Shannon Region has a wonderful tourism product to sell and this new overseas tourism alliance will help us achieve our aim of making the Shannon Region a ‘must see’ tourism destination We have already established a relationship with Brescia Tourism in Italy and will continue to work with them to promote Shannon Region holidays in that part of Italy”, says John King.
As part of our ongoing tourism strategy we will be working with our colleagues in Tourism Ireland and Failte Ireland and Ryanair, we will be inviting travel media from these destinations to visit the Shannon Region.
Biaritz Blitz - 540.jpg
Forming international tourism alliances.....
John King , Director Tourism & Heritage, Shannon Development is pictured here with Massimo Ghidelli, Director, Brescia Tourism, Italy, and Pat Daly, Tourism Marketing Manger, Shannon Development.
Nandi O’Sullivan
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